Sopro has partnered with Row Zero to significantly improve the efficiency and speed of big data analytics for marketing firms. By utilizing Row Zero's next-generation spreadsheet, Sopro is now able to analyze massive datasets in a fraction of the time, allowing for quicker insights and more informed decision-making.
With Row Zero’s powerful capabilities, Sopro has successfully analyzed a 10GB dataset containing 1.5 billion data points within a user-friendly spreadsheet environment. This innovation allows marketing teams to conduct in-depth data analysis using tools they are already familiar with, bypassing the need for complex software or advanced BI tools.
According to Rob Harlow, COO of Sopro, "We are a technology-driven company, but working with large datasets often means writing software or using advanced BI tools. For quick ad-hoc analysis, spreadsheets are great tools, and Row Zero allows us to quickly analyze a huge dataset using simple and familiar spreadsheet functions."
As the demand for faster and more efficient data processing continues to rise, the partnership between Sopro and Row Zero marks a significant advancement for marketing teams. This collaboration not only enhances Sopro’s analytical capabilities but also sets a new standard for the industry, proving that even the largest datasets can be managed with ease and speed in a spreadsheet environment.
About Sopro LLC
Sopro is a leading marketing analytics firm dedicated to providing innovative solutions for analyzing and optimizing marketing strategies. By leveraging cutting-edge technology and data-driven insights, Sopro helps businesses achieve their marketing goals with precision and efficiency.
About Row Zero
Row Zero is the world’s fastest spreadsheet designed to handle big data analytics with ease. Its unique architecture allows users to analyze massive datasets within a familiar spreadsheet interface, making advanced data analysis accessible to everyone.
For media inquiries, please contact:
Nick End
COO, Row Zero
nick@rowzero.io
715-602-0686